Judging Criteria

The Judging Process

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. Judges will meet to discuss the highest scoring entries and agree the winner for each category. 

 

Judging Criteria (Campaign Awards 1 – 15)
 

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between July 2016 – July 2017.

Each entry must include information under the following headings:

·       Total budget

·       Objectives

·       Strategy & target audience

·       Creativity & implementation

·       Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include upto three pieces of supporting materials.

 

Judging Criteria (Innovation / Software Awards 16 - 19)

The judges will be looking for a clear description of an outstanding blog, innovation or product, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the stracture, presentation and clarity of each entry. Entries shoud not exceed 1000 words in total and should relate to work undertaken between July 2016 – July 2017. 

Each entry must include information under the following headings:

·       Total Budget

·       Overview of the innovation / product

·       Why you think your entry should win

Any entries that do not include information under all of these headings wil be marked down. If appropriate you may include upto three pieces of supporting materials.

 

Judging Criteria (Team / Agency / Individual Awards 20 - 27)

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between July 2016 – July 2017.

Each entry must include information under the following headings:

·       Details of the team / agency / individual

·       Agency / individual objectives

·       Recent campaign example

·       Recent achievements

·       Challenges

·       Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include upto three pieces of supporting materials.Please upload any supporting materials along with your entry form. Please note that these documents must not exceed 2MB each.

 

Entries for the Young Search Professional category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of November 8 2017.

 

*VAT will be charged on entries made by UK agencies, organisations or individuals in accordance with UK tax laws.