Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories, we will be looking for the thinking and approach specific to the needs of that sector and the client's goals. Quality search campaigns drive real results, engagement and sales. Judges will be looking for clearly defined objectives, innovative creative solutions, robust, well thought-through and well-executed implementation with clear ROI and demonstrable results.


Please see the following descriptions for more information on each category.