2017 Shortlist

BEST USE OF SEARCH – RETAIL

Adlucent & Blains Farm and Fleet - Using Digital to Support Store Growth

Go Fish Digital & Bella Ella Boutique – An Innovative SEO Approach to Online Fashion

How 1SEO.com Helped Buy4LessTuxedo Make a Million Dollars

How Hanapin Marketing Increased Shoe Carnivals AdWords Shopping Revenue by 45% YOY

Internet Marketing Inc. & TopResume – Landing People Their Dream Jobs

January Digital & Peapod – Supermarket Segmenting Paid Search Campaign

Location3 & HoneyBaked Ham - Thanksgiving Holiday Blitz Achieves 447% ROI

Mannix Marketing & Gettysburg Flag Works - Organic SEO Campaign

Path Interactive - 4 Years of Pile Driving Revenue Growth

To Target Missing Audiences ErosWholesale Turned to 1SEO.com for Wholehearted Success

 

BEST USE OF SEARCH – FINANCE

Go Fish Digital & Economic Innovation Group - Dynamism in Retreat Index

How 1SEO Set PFFCU on the Right Track to Make Bank

How 1SEO.com Propelled Lightspeed Trading to Success at Blinding Speed

Merkle Inc & MetLife Enterprise Search Strategy - Core Brand Campaign

Path Interactive - Using Audience Insights to Drive New Client Growth

Position2 is Tackling Real World Challenges of Paid Search - Ingenious Blend of Technology & Search for Deep Funnel Source to Closure Tracking and Optimization

Stone Temple Earns Significant Links and New Organic Traffic for TrustedChoice.com

Studio Brand Collective & Zeus CrowdFunding - Hard Money Loans Campaign

The Media Image & FOREX.COM - Creating Stability to Harvest Volatility

 

BEST USE OF SEARCH – TRAVEL/LEISURE

1SEO.com - How Do You Direct Traffic to a Luxury Transportation Client? Stay Mobile.

Aristotle Inc. & Utah Office of Tourism - Utahs 55% Organic Traffic Growth on the Road to Mighty

Catalyst & Tauck - New Faces & Places Connecting with New Audiences through SEM

Elephate & Stratos Jet Charters - SEO Visibility Skyrocketed by 1931.25%

Hanapin & Icelandair - Targeting High-Income Personas to Increase ROAS by 88%

Stone Temple & kimkim - Builds SEO Punch in Competitive Travel Market

The Media Image - Air Charter Service

When ShoreSummerRentals.com Wanted to Make Waves They Brought 1SEO.com On Board

WordStream & Explorica - Schooling the Competition in a Niche Travel Market

 

BEST USE OF SEARCH – THIRD SECTOR

Disabled American Veterans - Search Campaign

Go Fish Digital & Economic Innovation Group - Dynamism in Retreat Index

Intuitive Digital & College Track - Using Google Grants to Help Kids Graduate

With A Full-House Approach 1SEO Deals the CCGNJ A Winning Hand

 

BEST LOCAL CAMPAIGN

Sponsored by

1SEO.com & Digital Marketing Doctors Are Always on Call: How We Mended Center City’s Emergency Dentists PPC Campaign

Foundation Digital & Ogle School - Dominating Texas Beauty School SEO

Go Fish Digital and Michael & Son Present The DC Metro Bathroom Map

How Wpromote Boosted Rankings by 196% for PAPYRUS via Local SEO

iCrossing - Locking Up Local Search for DIRECTV

LSEO & Buzzworthy Studios – What’s the Best Way to Attack a Local Market? This Sperm Donor figured it out and it paid off big. 1k New Applications $3m in Potential New Rev.

Nebos Local Campaigns Heat Up Gas South Enrollments

SCUBE Marketing & Baltic Exteriors - New Local PPC Campaign With 17987% ROAS

Studio Brand Collective - Discount Power's Inc. 5000 Campaign 

WordStream & J&K Home Furnishings - Taking Home the Local SERP

 

BEST LOW BUDGET CAMPAIGN

1SEO.com Digital Agency - When No One Listened to Davis Brothers 1SEO Answered Their Call

Anthony Prichard Communications - 2 min. Video in a 2-mile Radius = Happy Hair Salon

Chris Beck SEO Consulting & Highland Pharms SEO Campaign - Turning Small Business into Big Business

Kosch Klink Performance & SunHelp International e.V. - Affiliate for Charity

WordStream & Skunkmasters - Success Never Smelled So...

Wpromote & 18|8 Fine Men’s Salons of Austin, TX

 

BEST USE OF PR IN A SEARCH CAMPAIGN

Digital Third Coast & MidAmerica Nazarene University - The Most Impactful Invention by State PR Campaign

Go Fish Digital & West Hall Publishing - Comparing States in The Most Important Financial Metric Their Average Cost of Beer

Stone Temple – Groundbreaking Studies & Innovative Video Series Drives Brand Reputation

 

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

Aimclear & Edmunds - Innovative socialsearch integrated mashup redefines how Edmunds drives leads 

An Immersive Approach by 1SEO Creates a Splash for KS Pools & Patios

C-4 Analytics Canvas Ads Bring More Clicks

Green Light for Brand Success: 1SEO.com & Kevin Smith Transportation Group’s Story

iContact - Inverted Unicorn Facebook Ad Targeting & Search Remarketing Campaigns

Marketing Mojo & University of Washington - Increases Qualified Prospective Students by 103%

Operation EROS - How 1SEO.com Used Social Media for Online Success

Path Interactive - Using Search & Social to Create a Comprehensive Customer Journey

Webspec Design & Iowa Fireworks Co. - Explosive Facebook Campaign 

Wish Upon a Post: The Story of 1SEO.com & Purple Wishing Gate

 

BEST INTEGRATED CAMPAIGN

Sponsored by

Barefoot Proximity - Cincinnati Children’s Sports Medicine & Orthopaedics 

Barefoot Proximity & Jennie-O - Make the Switch Campaign

Barefoot Proximity & HORMEL GATHERINGS Party Trays - Finding the Party Tray People

Elite SEM & Terminix - Integrate Sales Data and Paid Search to See 123% Lift in Conversion Rates

Kosch Klink Performance & SunHelp International e.V. - Affiliate for Charity

Location3 & HoneyBaked Ham - Thanksgiving Holiday Blitz Achieves 447% ROI

Merkle & Nestle - How Integration of Search into Cross-Channel Planning Leads to Campaign Success

Webspec Design & Iowa Fireworks Co. Launch Campaign

With A Full-House Approach 1SEO Deals the CCGNJ A Winning Hand

 

BEST MOBILE CAMPAIGN

1SEO.com & Digital Marketing Doctors Are Always on Call: How We Mended Center City’s Emergency Dentists PPC Campaign

97th Floor & Lawn Doctor - Mobile Conversion & SEO Campaign

Adobe Scan Mobile App Paid Campaign

An Immersive Approach by 1SEO Creates a Splash for KS Pools & Patios

Assembly & Fox - Dominating the Mobile SERP

Elite SEM & American Home Shield - Focus on Mobile Experience to Boost YoY Sales

Gruen Agency & Pest Control Partner's Mobile Campaign

How 1SEO.com Propelled Lightspeed Trading to Success at Blinding Speed

Merkle & Custom Ink - Linking Customer Site Actions for Cross-Device Attribution

ZOG Digital & PruGen Pharmaceuticals: Integrated Mobile Campaign

 

BEST PPC CAMPAIGN

Sponsored by

Evolve Digital Labs - Say Insurance 2017 Paid Media Campaign

LSEO & Buzzworthy Studio - Breaking Down Silos How Thinking About Your Target Audience As A Whole And Not As A Channel Netted This Sperm Bank 1k New Apps & $3M In Potential New Revenue

Marketing Mojo - Reduces Cost Per Lead by 94% and Lead Volume by 5390.91% YoY for Southern States' Propane Sales

MilliporeSigma - Using Predictive Models to Forecast Customer Search Behavior

Nebo Helps Brookdale Humanize Senior Living

Point It - PEMCO Growing Conversion Volume 300% YoY

Rakuten Marketing & JanSport - Disney Collection Launch

Resolution Media & McDonalds - Tune in to Local Signals to Drive More Consumers in Restaurants

SCUBE Marketing & AMRI - Multi-Channel PPC Campaign

SS Digital Media - Stikwood Marketing & Advertising Campaign

 

BEST SEO CAMPAIGN

Sponsored by

Florida Department of Citrus & Edible a Division of Edelman - Saving Orange Juice One Schema at a Time

Go Fish Digital & SimpleTexting - SEO brings an 86% increase in leads for an SMS company

How 1SEO.com Helped Buy4LessTuxedo Dress for Online Success

iCrossing - DIRECTVs SEO Program Succeeds in A New TV Era with a 56% YoY increase in non-brand traffic

Innovation First 1SEO Takes an Unorthodox Approach to Growing ImageFIRSTs Brand

Internet Marketing Inc. & TopResume - Landing People Their Dream Jobs 

Merkle & ShoppersChoice.com - Domain Consolidation SEO Campaign

Mindshare & Jaguar Land Rover - Pre-Reveal SEO Campaign 

SS Digital Media - Avian Enterprises SEO Campaign

The Media Image - Air Charter Service 

 

BEST USE OF CONTENT MARKETING

Barefoot Proximity & Jennie-O & MyFitnessPal - One Bite Challenge

Delightful Communications & Majestic - The Majestic in Space Campaign

Foundation Digital & ForRent.com - Pop Culture Campaigns for Young Adult Renters

Go Fish Digital & West Hall Publishing - Comparing States in The Most Important Financial Metric Their Average Cost of Beer

Overit Creates a Mega-Blog for Megalytic 

Red Door Interactive & ASICS Pronation Guide - Content that Converts

The Absolut Company - Absolut Drinks Searcher Interest Content 

The Media Image - Air Charter Service 

Wpromote & Comvita - Leveraging Omni-Channel Content Strategies to Raise Brand Awareness

 

INNOVATION – CAMPAIGN

Sponsored by

Assembly & Fox - Pinterest Search 1st Mover Campaign

Blue Wheel Media & Nationwide Coin & Bullion Reserve - If You Can’t Stand the Heat Buy Your Competition  

Brainlabs & Sokolove Law - Real time bidding 

Elite SEM & U.S. Polo Assn. - See Success with Paid Search

MilliporeSigma - Using Predictive Models to Forecast Customer Search Behavior

PMG - Using Product Inventory to Guide Bidding Decision

Position2 is Tackling Real World Challenges of Paid Search - Ingenious Blend of Technology & Search for Deep Funnel Source to Closure Tracking and Optimization

Red Ventures - The Evolution of Geo Bid Modifiers Solving for Small Data

Resolution Media & McDonalds - Tune in to Local Signals to Drive More Consumers in Restaurants

Terminix & Elite SEM - Integrate Sales Data and Paid Search to See 123% Lift in Conversion Rates

 

INNOVATION – SOFTWARE

Adalysis PPC Recommendation Engine

Botify Keywords

From Back of the Napkin to Backbone of the Company Building & Optimizing Red Ventures Bid Management Platform & Technology Sematic

LinkResearchTools GmbH

Milestone Internet Marketing - Milestone Analytics

OnCrawl SEO Crawler & Log Analyzer

Searchmetrics Content Experience TM

SEMrush Sensor

STAT Search Analytics - Uncovering SERP Features for the Win

Trisolute Software - Trisolute News Dashboard for Mobile and Desktop

 

BEST PPC MANAGEMENT SOFTWARE SUITE

Adalysis PPC Management Software

Adlucent Deep Search(TM) Management and Analytics Platform

Adobe Advertising Cloud

From Back of the Napkin to Backbone of the Company Building & Optimizing Red Ventures Bid Management Platform & Technology Sematic

Kenshoo Search

LXRGuide Do AdWords Smarter Win More Customers

Merkle's PPC Software Suite - Granularity and Customization at Scale

Optmyzr Comprehensive Search PPC Management Software Suite. 

Search Squared Audit & Optimization for AdWords

 

BEST SEO SOFTWARE SUITE

Botify

Conductor Searchlight 

Milestone CMS

OnCrawl SEO Crawler & Log Analyzer

ScribbleLive Linkdex

SEMrush SEO Suite

STAT Search Analytics - Uncovering SERP Features for the Win 

 

BEST SEARCH SOFTWARE TOOL

Back Azimuth's - HREFLang Builder 

Botify

Conductor Searchlight 

DeepCrawl

LinkResearchTools

Milestone Local

OnCrawl SEO Crawler & Log Analyzer

Productsup - Marketing software for managing and optimizing product data feeds

SEMrush Sensor

Trisolute Software - Trisolute News Dashboard for mobile and desktop

 

BEST IN-HOUSE TEAM

Conde Nast SEO Team

Millipore Sigma Digital Acquisition Marketing Team

ForRent.com Search Team

 

BEST SMALL INTEGRATED AGENCY

Gruen Agency

LSEO.com

SS Digital Media

 

BEST LARGE INTEGRATED AGENCY

Acronym

Adlucent

Aimclear

TopSpot Internet Marketing

 

BEST SMALL PPC AGENCY

Granular

Local Search Masters

SalesX Inc.

 

BEST LARGE PPC AGENCY

1SEO.com Digital Agency

3Q Digital

Adlucent

BFO (Be Found Online)

Chacka Marketing

Merkle

Metric Theory

Point It

Search Laboratory

 

BEST SMALL SEO AGENCY

Go Fish Digital

Infront Webworks

 

BEST LARGE SEO AGENCY

Sponsored by

1SEO.com Digital Agency

HigherVisibility

Merkle Inc.

SapientRazorfish

Search Laboratory

Zen Cast Media LLC.

 

YOUNG SEARCH PROFESSIONAL

Sponsored by

Linda Daniel, PMX Agency

Anthony Kane, 1SEO.com Digital Agency

Sophie Kirk, Search Influence LLC

Casey Palm, WordStream

Matthew Rogers, FUEL Digital Marketing

Daniel Sgammato, Stone Temple Consulting

Calvin Su, Nebo

Lauren Welles, Path Interactive

Joseph Woll, Path Interactive

Mark Zimmerman, SapientRazorfish

 

US SEARCH PERSONALITY

The winner of US Search Personality 2017 will be announced at the awards ceremony on Wednesday 8 November.